Sure, I've worked with companies you know and like including Nike, ESPN, Men's Health, Men's Fitness, Muscle & Fitness, and Perfect Fitness. In other words, I walk the talk...

But I also have over 5,000 hours of hands-on experience and I've transformed the lives of over 1,000 men and women which got me selected as San Francisco Magazine's "Best Trainer For Abs."

I don't say this to impress you, but to impress upon you that I know a thing or two about his whole fitness thang. Ah, screw it -- let's just go nuclear with it. The results speak for themselves (see photo below).

And these aren't models or actors that I paid a bunch of money to, they are regular men and women just like you. If that's not enough, feel free to read any one of my twenty-two 5-star reviews on Yelp.

However, there will be some slight differences in nutrition based on gender. And there is often a tweak in emphasis with women focusing more on legs and butt and men focusing more on chest, abs, and arms. 

Outside those minor adjustments, my diet and exercise strategies work just as well for females trying to achieve a toned, tight waist as it does for men trying to get shredded six-pack abs. 

And  if it doesn’t work for you, I insist you get back 100% of your money. 

I’ve worked with countless men and women in their 40’s and 50’s and gotten them into better shape than they were in their 20’s using my scientifically proven, real-world tested methods.  If you follow your customized program... you’ll burn more fat, build more muscle, have more sex, and feel younger and more energetic in your 40’s and 50’s than you did in your 20’s. 

Although, if you consider yourself a “beginner” and you want to learn how to lift with proper form to maximize effectiveness and stay safe -- I’ll show you to accomplish that in this program. 

So, yes it CAN work for a beginner if you’re willing to put in the work and learn but it was designed for those that have at least a little bit of experience lifting weights. 

Whether you have an iPhone or an Android you'll be able to pull up your workout on your phone and follow along for every single set, rep, and rest-period. You'll also be able to log your weights and reps using the app so I can monitor your progress and we can ensure you keep getting stronger. 

The workout app will also have links to detailed instructional videos in case you aren't sure how to do an exercise, need a refresher, or simply want some pro tips on how to perform it in the most safe and effective way possible. Here is an example of the workout instructional videos. 

You'll know the exact number of calories, proteins, carbs, and fats to eat on both workout and non-workout days in order to hit your goal. If you don't know how to log your food, don't stress -- I have some videos to teach you. You'll also get my Approved Fat Burning Foods List, a sample/example meal plan showcasing two days of eating, and my Macro Tracking Rules For Your Success.

As a last resort, I'll provide you with a portion control diet you can follow so you can lose weight or bulk up without having to track your macros or log any food.

But for those that want to accelerate their results, I'll create a customized supplement plan based on your goals. Don't worry, I only recommend scientifically proven supplements in clinically effective doses from ethical, high-quality companies.

On the contrary, I explain the exercises to you over video in just as much detail as I would to my $175/hour in-person clients. The level of detail, the simplicity of my explanations, and the overall quality of these videos is one of the differentiators that sets my coaching program apart and above others.

For an example of my exercise instruction videos, click here and watch all 3 videos.

And if that's not enough and you still don't feel comfortable with some of the more complex exercises such as deadlifts... you can send me a video of you performing the exercise and I'll happily critique it and provide detailed feedback to correct your form and get you into the right mental frame to perform the exercise perfectly every time.

You see, motivation is short-term by nature and doesn't last. Motivation might get you to the gym for a week or two, but it's impossible to stay motivated over the course of weeks, months, or even years. You're going to hit obstacles and you're not always going to "feel like it."

First, I'm going to show you a neat little trick to get yourself to take action in 5-seconds regardless of if you feel like it or not. Next, more than motivation we're going to focus on creating systems to build the right habits that will ensure your success. Like Vince Lombardi said, "Winning is habit."

Know this, the most successful people in the world are internally motivated NOT externally motivated.

We'll tap into your internal motivation and find out what really drives you so you'll never need someone to "push you" ever again. You'll be able to do it on your own.

And if that's not good enough we'll also gamify your fitness by meticulously tracking your progress from your body measurements to your sets, reps, and weights in the gym. By tracking your progress you'll continuously challenge yourself to push harder and do more than you did last week. 

If you still need somebody physically standing by your side urging you to keep going, good luck in life. Hey, success isn't for everybody.